Most “independent voters (ie those who do not vote according to party IDs) vote on personality, not on the issues. You just have to have a guy who is more likeable than the other guy to win.
the best indie voters pick their guy based on character and competence. the worst go by personality, looks and ‘coolness’...
It’s amazing it was this close if you consider how the Obamedia had built up Obama and tore down the GOP on all those factors.
http://travismonitor.blogspot.com/2008/11/moderates-want-competence-not-mush.html