Thanks for the correction!
Several years ago I did a business case study of BWM vs. Mercedes. What you said was basically what we found out 20 years ago. More recently, both companies have had some problems in the US market due to what we expect our cars to be. In Germany, a car is a driving machine and everything is geared towards optimizing the enjoyment of driving at high speed. In the US, we want luxury too. So we demand cup holders, etc. On a humid day, cup holders with cold liquid have caused condensation INSIDE the the cup holders that were placed over critical electronic devices. Naturally, a lot of components shorted out.
It is important to know your market.