No, it's not a fallacy. The author should invest in a dictionary and use it.
Objectivity is an ideal; a goal. Ideals can't be met perfectly by mere mortals, yet they are worthy and important to reach for.
Jounalistic objectivity is such an ideal.
Its an unobtainable ideal.
I am one of those much maligned lawyers, but we lawyers learned a long time ago that we can never represent two conflicting interest fairly. When so-called journalist try to be unbiased by following some sort of "ethical" guidelines they are at worst a fraud and at best deluding themselves.