“RULE 12: Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)”
For example, target Katie Couric, Chris Matthews, or better yet, an editor for Newsweek.
I remember being struck with the notion that my fellow chattering class trainees in college (I admit, I was naive enough to think that I'd learn something useful at a liberal arts college), would use that knowledge against folks, not for them.
What would an example of using Rule 12, say, against Diane Sawyer(sp?) look like? Did you see her interview of Joe the Plumber - unbelievably biased. How would a peon like me even effectuate a tactic? Plus, I'm hamstrung by the Golden Rule, which Obamamessiah is not bound to, but I am.