Is your argument that Apple has made DRM less intrusive, and that's a good thing? That's like saying tax withholding is good thing because it makes taxes more palatable.
Back over five years ago, Jobs used his clout in the entertainment industry to be the first to convince the labels to allow legal music online with only moderate copy restrictions. The industry proposals and attempts before that were downright draconian. Remember, this is the same group that shipped a root kit on CDs.
After the iTunes store had a large marketshare, at the beginning of last year Jobs made a public call for the end of DRM music. Within a few months he had a deal with the labels for legal downloads with no copy restrictions. EMI was the first to cave, others followed.
All this set the stage for others to be able to have such offerings.