He made too much sense.
The MSM either refuses to give airtime to Republicans/conservatives or does their best to make them look like fools. (Witness the Palin/Couric debacle.)
“The MSM didn’t help” is not an excuse. They haven’t helped a Republican candidate since 1964. That didn’t stop Nixon’s two terms, Ford, Reagan’s two terms, Bush, or Bush 43’s two terms.
Hunter ran a crappy campaign. (So did Fred Thompson, by the way. The difference is that Thompson did it on purpose.)