From the picture at the source site, the exterior design still looks “electric car like” — the EV-1, I believe, haunts designers.
More importantly the range is about 120 miles. That is great for many work commutes and shopping hauls. What about going further? This is still a major problem. Cars need to take people further than that in the US. Not necessarily every day, but having to stop two or three times to power up on the way to grandma’s for Thanksgiving does not help this vehicle’s attractiveness.
All EVs look the same for the same reason all super cars that can top 230 mph look the same....aerodynamics.
When you are dealing at the extreme edge of tecnhnology you can’t compromise function for style.
The 2011 Chevy Volt and 2011 Honda plug-in have the same basic shape of a Toyota Prius.If they divert from it they will have a smaller range of electric driving.