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To: sbMKE
Thanks for explaining the ads deal...I thought it was curious that for hours on Saturday, Matt was running two stories regarding Barry's goon squads in Missouri that suddenly disappeared. I then noticed the “Obama wins!” ad front and center and thought that was the reason he took them down.
77 posted on 09/29/2008 6:10:46 AM PDT by Miss Didi ("Good heavens, woman, this is a war not a garden party!" Dr. Meade, Gone with the Wind)
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To: Miss Didi

Glad my explanation helped.

The Drudgereport ad positions are “leased” out to ad networks who buy and broker lots of impressions - reselling them as part of a network (of sites) offering to advertisers.

Drudge’s “news” operation is one thing, but his ad sales and placement is farmed out to a number of ad networks who pay him for bulk impressions. To a limited level he probably has control over the ads that run on his site, but the advertisers probably don’t enjoy any such leverage. It’s a take it or leave it proposition in that regard.


85 posted on 09/29/2008 6:53:43 AM PDT by sbMKE
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