If I was running the show, I would have her doing interviews on FNC, talk radio, and local media. I would limit any contacts with MSM to settings where she is commenting live rather than in the Gibson/Couric format that allows MSM to edit the video to put her in the worst possible light. But I would also make sure that she makes plenty of comments live for the MSM, e.g. on her plane, or taking a few quick questions from reporters before or after campaign events.
Absolutely...she has an inate ability to connect with people. The campaign needs to get her in front of the voters in natural settings and leave the policy wonk questions for the debates.