I really have no idea how they make their money because I got my wife a 3-year subscription for $11 on Ebay, no fake either because she's been receiving weekly issues since May. I think cancelling it would actually save them money.
They make their money from the advertising. The subscription cost is just to the printing (if that).
How much they can charge advertisers is directly tied to their circulation rates. That’s where they are taking the big hit.
I actually started receiving both “Men’s Health” and “Esquire” even though I never subscribed to them, but there was my name on it plain as day. I eventually had to cancel both as they contained subject matter that I didn’t think was appropriate to have in my home. And it was HARD t ocancel them. I had to do it several times before they got they quit sending them.