The real question is...
What are the poll numbers in states with lots of Hunters and Hockey Moms? States like Minnesota, Wisconsin, Michigan, Ohio, Pennsylvania, Iowa and Colorado?
SurveyUSA or RealClearPolitics has Obama way ahead in MN and WI; barely ahead in OH (four of the last six had McCain up, but the last two have Obama up); Obama's up solidly in PA and IA. Only in CO has McCain led in the most recent poll.
If I were McCain I wouldn't spend a cent in MI, PA, WI, IA and put everything on OH, FL, VA, CO, NV and NH. That's the election. It won't get much better than 270-274 EVs.