You have to obtain permission, and the owner gets to determine the fees.
BTW, I thought I read that Sarah Palin does NOT like being called Sarah Barracuda. So why not honor her request, and eliminate the problem.
The “Sarah Barracuda” goes back to her basketball days. Now, when a maroon takes her on, they to can join the growing pile of political corpses that she has taken down a few notches. I love the “Sarahcuda” but will be happier to call her VP. Maybe even President Palin after 2012?