IIRC, that is the number of HOUSEHOLDS that were tuned in.
Palinâs speech even had greater impact since more women, Reagan Dems and indys were watching as opposed to the Messiah’s ascent into heaven. Don;t forget, of the 38 mill which watch the Messiah’s coronation, a few million were black Americans who are certainly not fence sitters in this election. Last night, I read this morning less then half of the blacks who watched Bambi, watched Palin. Thus, her potential target market increased even more as a higher pecentage of swing voters tuned in.