Sadly, 90% of people like this can't take fading away graciously and so have to jump the shark and make outrageous statements to get back in with idiots, who will give them a few more minutes of fame.
From en.wikipedia.org/wiki/Jumping_the_shark:
Jumping the shark is a colloquialism used by U.S. TV critics and fans to denote that point in a TV show or movie series' history where the plot veers off into ridiculous story lines or out-of-the-ordinary characterizations, undergoing too many changes to retain the original appeal of the series.
Shows that have "jumped the shark" are typically deemed to have passed their peak as after this point critical fans can point to a noticeable decline in the show's overall quality.
AND lunch or cocktail parties!