I like to think that I’m invisible when I ride. Take NOTHING for granted. People in cars can look right at you and not see you. In this case it seems that there was nothing the biker could have done. It must have been his time to go.
I am appalled at this situation, and my heart goes out to the family and friends of the motorcyclist. I am a very experienced motorcyclist myself, who has been hit (head-on) by an irresponsible driver. Too often there is nothing the motorcyclist does or does wrong to contribute to the incident. (I will not use the word “accident” here. It does not apply.