McCain needs to start talking creativity, entrepreneurship, social capital, social entrepreneurship, community, etc, etc, etc. It’s like he is stuck in the past. There is so much opportunity to leverage technology to structure society so it’s more tuned to conservative values but they’re not even engaging in that sphere. Obama is kicking there ass there. They need to stop calling him an empty suit and reverse engineer and refactor his policies so that the same outcomes can be gotten out of the private sphere.
That's the problem with the Republicans in a nutshell. They keep trying to "free market" liberal programs and ideas.
Trying to get McCain to talk about what you describe is a fool's errand. This is what the national party needs to do: They need to start talking about limited government again. That'll help the GOP candidates in Congressional races. McCain will win by default anyway.