Indeed! Hugh and Series, too!
All kidding aside, if this pans out it just changed the whole energy equation.
With the Platinum being a major part of the higher cost of a fuel cell vehicle, it still would surprise me, if using ten times more carbon in the catalyst, would come close to the 1/10th of the cost that using platinum does. I may be wrong, but I’m pretty sure carbon is a cheap and plentiful substance.