Now that IS interesting (do you have a reference) since South and Central America are already Latino.
No linkable reference atm. La Raza is very active in the area where I live. They don’t tend to be all that quiet or careful in their fundraising objectives, especially on college campuses.
And, Latino is only half of what they’re about. This is an organization that was built according to the communist revolutionary handbook. The race angle is a recruiting gimmick and a propaganda hook, as much as it is a rabid racial/class war thing.