[tarheelswamprat]

It's certainly fair to point out that the search results are being manipulated and not objective, but there's no fraud.

Your statement is incorrect. The term "fraud" has commonly accepted meanings other than the legal one.

From Merriam-Webster:

Main Entry: 1 a: deceit, trickery; specifically : intentional perversion of truth in order to induce another to part with something of value or to surrender a legal right b: an act of deceiving or misrepresenting : trick

2 a: a person who is not what he or she pretends to be : impostor; also : one who defrauds : cheat b: one that is not what it seems or is represented to be

[Dog Gone]

When somebody calls it “business fraud” that more than implies a legal definition of the word.