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GOP reps. advised to avoid party brand
Politico.com ^ | 6/27/08 | Mike Allen

Posted on 06/27/2008 8:21:17 PM PDT by NormsRevenge

A new playbook for House Republicans urges them to run essentially as independents, showing empathy for voters, emphasizing local issues and ignoring many traditional party campaign practices.

The advice for House candidates is part of an effort to minimize Republican losses in a year when voters are exasperated by the economy, the Iraq war and President Bush:

“Encourage Republican candidates to establish themselves in a personal manner, emphasizing local issues whenever possible.”

“Candidates have to have a positive alternative vis-à-vis their Democratic opponents.”

“Work to develop an issues matrix that is different than in years past and also shows a deep empathy towards the voters.”

The advice, from consultants to the National Republican Congressional Committee, was presented this week to House leaders, including NRCC Chairman Tom Cole (R-Okla.).

The assessment is contained in a 15-point PowerPoint presentation provided to Politico and first reported by David Espo of The Associated Press.

The review was an effort to distill lessons learned from unexpectedly deep Republican losses in special elections in Illinois, Louisiana and Mississippi.

The assessment was provided by the NRCC Audit Committee, formed at the behest of House Republican leader John A. Boehner of Ohio.

The review found that the losing Republicans failed to successfully establish “themselves and their local brand in contrast to the negative perception of the national GOP.”

“Traditional Republican messages essentially did not work in these campaigns,” the analysis says. “Nationalizing these elections as a choice between a traditional Republican and a traditional Democrat did not work in this political environment.

“Democrats ran candidates that were a reflection of their districts.”


TOPICS: Constitution/Conservatism; Government; Politics/Elections; War on Terror
KEYWORDS: 110th; 2008; advised; avoid; electioncongress; gop; nrcc; party; republicans
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1 posted on 06/27/2008 8:21:18 PM PDT by NormsRevenge
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To: Squantos

The GOP is DOA.


2 posted on 06/27/2008 8:24:07 PM PDT by hiredhand
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To: NormsRevenge

The most important thing I could add to the list is, “Never let them know you are an INCUMBENT Rinocrat.”


3 posted on 06/27/2008 8:24:11 PM PDT by Ingtar (Haley Barbour 2012, Because he has experience in Disaster Recovery. - ejonesie22)
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NRCC audit

http://www.politico.com/static/PPM106_nrcc.html


4 posted on 06/27/2008 8:24:27 PM PDT by NormsRevenge (Semper Fi ... Godspeed ... ICE toll-free tip hotline 1-866-DHS-2-ICE ... 9/11 .. Never FoRget!!!)
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To: Ingtar

I voted to drill ANWR years ago wouldn’t hurt either.


5 posted on 06/27/2008 8:25:33 PM PDT by NormsRevenge (Semper Fi ... Godspeed ... ICE toll-free tip hotline 1-866-DHS-2-ICE ... 9/11 .. Never FoRget!!!)
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To: NormsRevenge

ROTFLMAO! What’s the matter? Sad that the big govt “Compassionate conservatism” philosophy is electoral poison? Here’s some free advice - can the “spend other people’s money for Jesus” philosophy and bring bring back the small govt “leave me alone coalition.”


6 posted on 06/27/2008 8:26:10 PM PDT by KantianBurke (President Bush, why did you abandon Specialist Ahmed Qusai al-Taei?)
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To: NormsRevenge
There is an easier approach, just use these talking points...

1. Drill now.

2. Build a fence now!

3. No Lawyers for terrorist!


7 posted on 06/27/2008 8:26:39 PM PDT by darkwing104 (Lets get dangerous)
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To: NormsRevenge

Good.


8 posted on 06/27/2008 8:27:27 PM PDT by EternalVigilance (Obama stole McCain's motto.."Vero Possumus".."Yes, we'll roll over and play dead")
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To: NormsRevenge

Branding politicians...excellent idea, actually.


9 posted on 06/27/2008 8:27:58 PM PDT by RichInOC ("YEEEAAAAAAAAAAGH!!!")
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To: NormsRevenge
Running away from the whole party is downright stupid. IMHO the GOP should run the following campaign immediately:

Tell the American people the republican party, led by John McCain, intends to open up additional supplies of energy to alleviate the energy crisis that is ravaging our economy. Tell them the democrats have made it clear they intend to block the needed energy and that they favor the drastic changes to our lives being caused by high energy prices.

Punchline: The only way out of this energy crisis is to remove the democrats from control of Congress and elect John McCain to lead our country to greater energy independence.

10 posted on 06/27/2008 8:28:21 PM PDT by Williams
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To: NormsRevenge
This makes me physically ill.

The only race I'm remotely interested in this election cycle is Domenici's Senate seat.

The GOP can take a hike as far as I'm concerned. The party squandered every opportunity handed to it since 1994.

11 posted on 06/27/2008 8:30:32 PM PDT by elkfersupper
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To: NormsRevenge
"The advice for House candidates is part of an effort to minimize Republican losses in a year when voters are exasperated by the economy, the Iraq war and President Bush:"

Immigration? Sure glad that isn't an issue. The GOP has become the stupid/scared party.

Maybe they could try a new marketing scheme along the lines of "Just Like Mike". Call it "Just Like Dems"

12 posted on 06/27/2008 8:31:12 PM PDT by Altura Ct.
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To: Williams

You’re right.

But that you even have to say it in response to this foolishness from the national GOP shows how bankrupt the GOP really is.

This election is theirs to lose. The Dems have served up their failures on a silver platter. This election is a slow pitch awaiting a full swing that can be hit outta the park.

So, sit back and watch how the GOP,instead of pressing their advantasge, rolls over and plays dead, hoping the Dems will throw thema bone or two in the next Congress.

Pitiful, really.


13 posted on 06/27/2008 8:33:11 PM PDT by exit82 (Are the environmentalists gonna pay my heating bill this winter?)
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To: hiredhand

Reagan conquered the Soviet Union; Communism has conquered the United States.

The left has won by default. The American experiment has ended.


14 posted on 06/27/2008 8:33:43 PM PDT by henkster (Politics is the art of telling a bigger and more believable lie more often than your opponent)
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To: NormsRevenge

Rove did a great job...

Of destroying the GOP...

What’s worse is the geniuses in the party think all these losses are because they are too far right... They are completely clueless. What fools...


15 posted on 06/27/2008 8:35:48 PM PDT by DB
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To: henkster

The end of this nation as with all nations will be determined by God. It’s not over until it’s over.


16 posted on 06/27/2008 8:45:44 PM PDT by hiredhand
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To: NormsRevenge
If they're afraid of being who they are, they'll get clobbered.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

17 posted on 06/27/2008 8:49:58 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: Williams
Tell the American people the republican party, led by John McCain,

That seems to be the problem rather than the solution.

18 posted on 06/27/2008 8:52:05 PM PDT by quantim (Victory is not relative, it is absolute.)
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To: hiredhand

When Ronald Reagan recovered America’s greatness from the disaster of the Carter presidency, he had millions of “the Greatest Generation” around and productive to make it happen.

At the end of the Obama/Reid/Pelosi disaster, we will have millions of spoiled whiny bankrupt baby boomers ready to end what little productivity they’ve added to America. They will expect to live off bankrupt government programs.

In short, our nation now lacks the political will and political sense to do the hard things that need to be done.

I see a very tough time ahead, and don’t see enough tough people to get through it.


19 posted on 06/27/2008 8:53:07 PM PDT by henkster (Politics is the art of telling a bigger and more believable lie more often than your opponent)
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To: NormsRevenge
If they were true to conservative values, they would be proud to be a Republican. Jerks.

Torches and pitchforks anyone?
20 posted on 06/27/2008 8:53:23 PM PDT by Brizick (Repeal the 17th Amendment)
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