You're out of your gourd if that's what you think.
When a dad does it to his kid, that’s one thing, and maybe between you and you’re male friends it’s considered a sign of affection. If that’s what you’re in to...well...good for you. When I saw it in high school, it was done by stronger kids to weaker kids as a a form of humiliation.
You're out of your gourd if that's what you think.
There are probably lots of sadists who give "noogies" for exactly that reason.
Come to think of it, doesn't everyone who gives noogies have to be a little sadistic?