This 'party' is comprised of socialists, communists, envirowackjobs, homosexuals and other assorted perverts and haters of the Constituion and of America.
KISS principle?
KISS principle?
Sorry, that was too flip of me.
I think the message and effort should be aimed at the uninformed, casual voter. While indeed RATS is more descriptive, it can be a turn-off to some. Better, I think, to use “socialist” which is a well-recognized and negative label to most people in the country.