We used a Willy’s 1 1/4 ton Jeep Pickup on the ranch in the late 1980’s. I hated it though. I have seen tons of old military Jeeps and even some construction equipment on ranches- though don’t know of anyone that has any now. Usually somebody came along and offered the rancher more than he thought it was worth.
3-4 years ago, my 80 year old neighbor acquired and old Willys. He completely rebuilt engine and transmission, then proceeded to “make” body parts by hand out of 18 ga sheetmetal.
Came out pretty darn good!