Good Luck with that.
Posted on 05/27/2008 3:43:43 PM PDT by Mrs. P
Subway -- the multi-national fast-food sub-shop giant -- has shot themselves in the foot. Again. The goal of their latest promotion was to win the loyalty of parents of grade school-aged kids -- to increase market share, revenue and profits. It was supposed to be a simple exercise in business marketing and promotion.
(Excerpt) Read more at americanthinker.com ...
No more Subways for me. But I will call local store managers.
You did good Mrs. P!
“Screw them...Quiznos has a $5 sandwich deal too...I will give my business to them.”
I make my own sammiches. I’ve gotten food poisining at both of them.
;-)
Thanks for the article. Subway has never been a favorite of ours (too many good mom&pop sandwich shops around) but they slipped a bunch of pegs in our view.
Jerrod!!!
Get that Jerrod guy out here quick, before anyone notices. They love Jerrod.
ping
This thread missed the part that they have people working in marketing that cannot spell.
Your post is fine. Cross Subway off the list. Kinda like the way colleges limit the intake of Asians because they are too good!
Sounds like the heads of Subways are not bright either.
OK, so the top prize was $5000 worth of athletic equipment to the winning child’s school, a scholastic gift basket (I assume it is for the winning child’s home — I couldn’t tell what was included here — what, pencils, erasers, writing tablets, maybe?), a $100 Subway card (again I assume that is for the winning child), and the story published on one of subway’s websites (subwaykids.com) and Parent and Child magazine.
Hmm..what would be included in the athletic equipment that they would give to a school but wouldn’t want to give to the child’s parents?
If it’s something that the parents couldn’t accept (say the child lives in a townhouse and the landlord won’t allow a basketball goal to be set up), they could turn it down. Of course I would expect the parents would have to pay taxes on the winnings and the school district would not.
You’re right, this thread lacks a bastket.
Thanks, I saw those articles. This article is a different one. The author mentions another boo boo made by Subway a few years ago that I didn’t know about.
Good Luck with that.
STHU
I’ve already called several of the local Subways in my neighborhood, told them I disagree with what corporate is doing, and that they won’t get another dime of my business EVER unless this policy is revoked.
2. ELIGIBILITY. Contest is open only to legal residents of the United States who are currently over the age of 18 and have children who attend elementary, private or parochial schools that serve grades PreK-6. No home schools will be accepted. Employees and members of their families of Scholastic and Subway, their parents, subsidiaries, and affiliates, and their advertising, promotion and production agencies are not eligible to enter. Void where prohibited or restricted by law.
I showed the contest website to my oldest son and he said “Mom, they need a homeschooler to do their writing for them, these guys can’t spell.”
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