It looks like the Roswell Beacon has removed that sniper picture from their website, but this is the story it most likely went with:
http://www.beaconcast.com/articles/20080521_1
Here’s the paper’s apology for the cover and commentary on removal thereof: http://www.beaconcast.com/categories/20080521
From article & apology, seems they really did intend a different meaning from what too many people read into it.