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ID-protection ads come back to bite pitchman
Yahoo News ^ | May 22, 2008 | JORDAN ROBERTSON,

Posted on 05/22/2008 7:13:07 AM PDT by Man50D

Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

Paris said the fact Davis' records were compromised at all supports the claim that Tempe, Ariz.-based LifeLock doesn't provide the comprehensive protection its advertisements say it does.

"It's further evidence of the ineffectiveness of the services that LifeLock advertises," said Paris, who is lead attorney on the three new lawsuits, the latest of which was filed this month.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: lifelock; todddavis

1 posted on 05/22/2008 7:13:07 AM PDT by Man50D
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To: Man50D

I’m not a fan of the service, but they have a warranty of sorts. That is an implicit admission tat nothing is 100%. If Lifelock honors their warranty, that should be the end of it.


2 posted on 05/22/2008 7:15:47 AM PDT by Dr. Sivana (I often have to bring a lot of stuff with me.)
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To: Man50D

A pro-Democrat 527 (Theyworkforus.com) started running ads on this here in Memphis today. (or I heard the first one today on the way to work) I am guessing that the Yahoo article is another part of their advertising plan.


3 posted on 05/22/2008 7:15:49 AM PDT by Ingtar (Haley Barbour 2012, Because he has experience in Disaster Recovery. - ejonesie22)
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To: Man50D
Opposing view: The Very Organized Hit Job On LifeLock
4 posted on 05/22/2008 7:18:13 AM PDT by martin_fierro (< |:)~)
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To: martin_fierro

Great post. I too have been very suspicious of the negative reports on LL. They seem to have a conservative-friendly advertising approach and anytime the drive-by media goes negative against a perceived conservative entity, there’s a hit job in there somewhere.


5 posted on 05/22/2008 7:32:39 AM PDT by Niteranger68 (Do not run from the Republican Party. Take it back!)
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To: Dr. Sivana
I’m not a fan of the service, but they have a warranty of sorts. That is an implicit admission tat nothing is 100%. If Lifelock honors their warranty, that should be the end of it.

The warrantee ain't what it used to be. They originally guaranteed to make good any identity-theft related losses a customer might have up to $1,000,000. But if you listen very closely to their advertising, you will notice that now they only agree to provide up to $1,000,000 of service to eliminate the identity theft, but make no offer of reimbursement of losses.

So the $1,000,000 is essentially meaningless, since no identity theft case is likely to require even a small fraction of that amount of work to correct.

6 posted on 05/22/2008 7:43:53 AM PDT by gridlock (RNC.com wants you to know... It's OK to vote against Barack Obama...)
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To: gridlock

That is the problem with any of these services. You are on the hook for all of it. They won’t pay-off any of the debts run up by thieves.

My at the time girlfriend, now wife got taken for $250K.

We had do the pay down route of “settlements” with the credit card companies. It cost me about $50K to settle all the accounts. Her credit was crap for a couple of years, which taught her a very solid lesson on money.


7 posted on 05/22/2008 8:01:34 AM PDT by Ouderkirk (DemocRATS....the party of Slavery, Segregation, Secularism, and Sedition)
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To: Man50D
87 instances in which people have tried to steal his identity, and one succeeded

Oh my goodness, another human activity that was not performed perfectly! Call the lawyers!


8 posted on 05/22/2008 8:06:53 AM PDT by Nick Danger (www.wintersoldier.com)
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