[warsaw44]

RR. As you know more about radio than anyone I know I have a question for you. I usually listen to the Sox on the radio when they are playing and have done so for years. I never really listened / took much notice to the advertisements played on commercial breaks. However, recently I have notice WRKO playing the same ads on just about every break: the Papa Gino's ad and the Verizon Fios ad. Both pretty damned annoying but one could ignore them if they were not played every single break. Is this an advertising strategy ( saturate the listener ) or are there fewer advertisers?
Last night was the last straw and toward the middle of the game I turned the dial to listen to some jazz.

[Calvin Locke]

Given that it's the Empress & Coffee Boy's WRKO, my money is on the latter. Especially if the ad is "negatively" regarded.

Years ago, Burger King had this really awful campaign, and I read in the WSJ that BK was saturating the TV airwaves to get people to see it twenty-some times in two weeks or so.

I don't think it lasted a week before it was yanked.

I forgot the Huckabee squirrel popcorn line. It would just confirm McCain's insanity for him to choose Huckabee, regardless of the debt that McCain owes Huckabee's spoiling.

I remember Buchanan's "Canuckistan" controversy, listening to Radio Canada Int'l on SW.

[raccoonradio]

Could be both: advertisers insist on running the ad a certain number of times AND there are fewer advertisers than before.
They do believe in saturation and yes there are some people
who tune in and out of games but many of us, of course,
listen to much if not all of the game and it can get annoying!

Another overplayed ad, lately, is the Foxwoods one for the
Gloria Estefan concert.