Years ago, Burger King had this really awful campaign, and I read in the WSJ that BK was saturating the TV airwaves to get people to see it twenty-some times in two weeks or so.
I don't think it lasted a week before it was yanked.
I forgot the Huckabee squirrel popcorn line. It would just confirm McCain's insanity for him to choose Huckabee, regardless of the debt that McCain owes Huckabee's spoiling.
I remember Buchanan's "Canuckistan" controversy, listening to Radio Canada Int'l on SW.
Could be both: advertisers insist on running the ad a certain number of times AND there are fewer advertisers than before.
They do believe in saturation and yes there are some people
who tune in and out of games but many of us, of course,
listen to much if not all of the game and it can get annoying!
Another overplayed ad, lately, is the Foxwoods one for the
Gloria Estefan concert.