It’s the price. How much easier can you get than that? DVDs didn’t EXPLODE until units hit the magic $100 price point. At this rate, we’ll have to wait two years(excluding inventory clearing black Friday sales) before we get to that point with BluRay.
This isn’t rocket science.
While the economy is touch and go and people are having to cope with $4 gasoline and their home equity going “poof”, $400 “new and improved” video players ARE NOT APPEALING TO THE MASSES! Rocket science it is not!