"We don't suck as bad as everyone else"
Some particularly big declines occurred among big newspapers below the top 10 ranking, including the Boston Globe (down 8.3%), which is owned by New York Times Co.; Cox Enterprises Inc.'s Atlanta Journal-Constitution (down 8.5%) and Advance Publications Inc.'s Star-Ledger of Newark, N.J., which lost 7.4%.
A.H. Belo Corp.'s Dallas Morning News experienced the biggest percentage drop among the top 25 newspapers, losing 43,607 weekday subscribers, about 11% of its weekday circulation, compared with the year-ago report. The Morning News said last year that its efforts to reduce bulk circulation -- free copies sent to hotels and airports -- as well as a smaller delivery zone, would cause it to lose circulation at a faster rate for a year.
Yeah - the liberal rag stopped giving away its newspapers that nobody wanted in the first place so its "circulation" went down. I believe the DMN was in legal troubles before for circulation issues.