[Anitius Severinus Boethius]

In my town (Springfield, MO) Jones is sold in all five of our Super Wal-marts and in Pricecutter stores. Pretty popular here.

They aren’t the only soda that packages like that, just the first one that popped in my head. In fact IBC, Orange Crush, and Stewart’s Root Beer and Orange soda are also sold in bottles like that. Again, in all the Super Wal-marts and Stewarts is sold at Cracker Barrel by the single bottle or six pack.

It’s not that uncommon around here.

[wideawake]

And the cachet of Stewart's and IBC is that they are marketed in bottles that recall the old, old days back when root beer was a mild alcoholic beverage that got around Prohibition due to its classification as a medicinal.

That's the conceit of the packaging and why a chain like Cracker Barrel markets it - for its old timey feel. And when distributors and supermarkets see how much Cracker barrell is selling, they'll stock it too.

Again, my point was that while I am sure Mr. Ratte made an honest mistake based on his personal obliviousness to pop culture, the Mike's Hard Lemonade people were not using deceptive packaging.

To me, it tells me that Mr. Ratte may never have even attended a cookout - pretty much every one I've attended or thrown in the past decade or so has required the presence of Mike's Hard or Smirnoff Ice to satisfy the ladies present.

That's a pretty rarified individual.