I don’t know about the business end of it...but I love Wendy’s HotNSpicy Chicken Sandwich (w/lettuce, tomoato, and onion only...why, oh why do they insist on mayo on hot sandwiches...yuck!). Anyways, the spicing of the HotnSpicy is just about perfect (for a fast food item). Burger King has a ‘version’ of a spicy chicken sandwich...too much heat, but not enough flavor (back to the kitchen for that creepy King!!!)