[conservative cat]

It’s also Hitler’s birthday and the anniversary of the Columbine massacre. An “interesting” choice of a day to make a statement, should tell you what kind of people they’re appealing to.

While not a partaker, the use of "420" predates the Columbine massacre.

[messierhunter]

I understand, but this being CU and Columbine being local, you’d think they’d show a bit of reverence for the date. The freshman during Columbine have just recently graduated college themselves, no doubt that many of them went to CU and some may still be there for post-graduate or prolonged undergrad studies.