Original Formula Schlitz Coming Back to Chicago!!

Beer (& More) In Food ^ | 4-5-2008 | Bob Skilnik

[toddlintown]

I can’t wait! This is the beer I was raised on, long before certain people at Schlitz got greedy, leading to Schlitz beer becoming known as “Schitz” beer.

The downfall of Schlitz, combined with a bottler’s strike at Anheuser-Busch in 1976 allowed Old Style, a sleeper brand that had been in Chicago since the early 1900s, to take over the Chicagoland beer market. OS distributors took their battle for supremacy to neighborhood taverns, bottle by bottle and case by case until the brand dominated more than 40% of the local beer market.

The problems of the Jos. Schlitz Brewing Company were brought upon themselves and a board of directors that refused to acknowledge their production mistakes, the sudden death of CEO Bob Uihlein, Jr., and no real leader to take over the business when Bob died, a leader who could handle the meddlesome Uihleins.

[RonF]

Absolutely. I’m sure it was entirely by chance. Either that, or it was designed for 4 cans of soda.

[Last Dakotan]

The former industrial corridor along the Milwaukee River from West ... route the Milwaukee Road used to serve the Schlitz, Pabst and Blatz breweries. ...

Every corridor in Milwaukee is a former industrial one. I lived in Milwaukee in 1982 when they closed the Schlitz brewery. They had 5 breweries in the country but poor sales from reformulating the recipe had caused the need to close one facility - then the union in Milwaukee went on strike - easy decision.

[Petruchio]

Schlitz and Black Label were the only 2 beers that ever gave me gas that was classified as a toxic cloud . . .

[Richard Kimball]

The peel method did not work well in the car with one hand on the steering wheel.
Lol...Those are the events when you should steer with your knees.

Not if you're a REAL man.

[Richard Kimball]

Oh you'll just never know what that other beer lacks
Until you taste the real beer, the real beer taste of Jax, mellow Jax, mellow Jax.

It's premium brewed from 100% natural ingredients
Oh you'll just never know what that other beer lacks, until you taste the real beer, the real beer taste of Jax.

[Richard Kimball]

Did you ever drink Pearl? It gave you the kind of farts that sounded like you were applauding yourself.

[VanShuyten]

Hamm’s
Grain Belt
Pabsts

They were all good enough, and I miss them.