In East Tennessee we do!
A number of years back I was in Nashville for a trade show. It got late so a couple of us from Pennsylvania strolled over to a tavern around 9PM looking to get something to eat. Walked in the door & I thought the Superbowl was on or something. Come to find out it was Vanderbilt v. Tennessee in Women's Basketball. So yes, they do take the women's game seriously in those parts.