I had a guy begin to debate me over exactly how many cigarettes I had left when I told him I was running low.
I was in a pricing class in b-school in the early 1990s. The prof said he just turned down a job to do cigarette pricing for a "major" industry player. "Ethics", he said.
Not being a regular smoker, I didn't pay attention to the price of a pack, but the class exercise used $20/carton as a base and we went from there.
With $2/pack fixed in my mind, and Marlboro being a premium brand, imagine my surprise when I saw later that year, at a snack bar, Marlboros being advertised at $1.25/pack (in Maine, no less).
I guess the job the prof was offered turned into a price war.