OK, the original controversy is about a map used in a PR campaign (in Mexico) for Absolut vodka. I’ll try to get a link to it. It’s been here on FR, several times.
The map basically shows the northern border of Mexico located somewhere above/around Utah. Let me get the link, it will be easier that way.
OK, here on FR, you can go here and read a bit about it from the point of the company responding to the reaction -
http://www.freerepublic.com/focus/f-news/1996876/posts.
If you do a Freep search on Absolut, you’ll get much more.
Enjoy!