Posted on 04/04/2008 1:51:32 PM PDT by mnehring
We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand......
.....The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
Ping!
Then pass the popcorn and watch the fun.
Absolut is also a GLAAD Sponsor
“The GLAAD Media Awards receive more support from corporations and foundations than any other event in the lesbian and gay community.”
http://www.glaad.org/events/mediaawards/18th_annual/MAsponsors.php
I have a BLACK horse, and she's a mud magnet.
How True!! Great post!!
I can’t wait for the Absolut ad targeted to the US depicting a giant wall along our southern border. Since they are so sensetive to the desires of each particular country, doncha know. In an Absolut world.
I wonder how funny the residents of Sweden would feel if Wild Turkey had a marketing campaign with a giant swastika over Europe?
LOL Another great post!!
Hey, after all the fun we had with the Philippine “Baby Out!” sequence on YouTube, can’t one of you artsy-fartsy guys crank out an x-ray of a poor unsuspecting guy who “accidentally” sat down on an Absolut bottle?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.