I left my parting comment on their website.
Absolut has just been purchased by a French company in the last few days. I suspect they did not have an opportunity to approve this ad campaign. Maybe they should go back for a discount. If not there are lots of brands that now tie to Absolut, a product of Vin & Spirit AB.
From Business Week on March 31st:
Pernod Ricard SA, together with its subsidiaries, engages in the production, distribution, sale of spirits and wines in France and internationally. It offers whiskies, liqueurs, champagne, cognacs and brandies, white spirits and rums, bitters, and wines. The company sells its products under Ricard, Ballantine’s, Chivas Regal, Kahlua, Malibu, Beefeater, Havana Club, Martell, The Glenlivet, Jacob’s Creek, Montana, Mumm, Perrier-Jouet, Seagram’s gin, 100 Pipers, Amaro Ramazzoti, Clan Campbell, Imperial, Pastis 51, Ararat, Wild Turkey, Royal Salute, Tia Maria, Suze, Royal Stag, Ruavieja, Wyndham Estate, Powers, Campo Viejo, Hiram Walker, Passport, Becherovka, Don Pedro, Olmeca, Aberlour, Wisers, Montilla, Presidente, Soho/Dita, Pernod, Wyborowa, and Something special brand names. The company was founded in 1975 and is based in Paris, France.
Pernod Ricard SA, jointly with Fortune Brands Inc., has won the auction for the sale of Vin & Sprit AB, people familiar with the matter said. The details of the bid weren’t immediately clear, but V&S was expected to fetch as much as $7 billion. A spokesman for V&S declined to comment. Representatives for Fortune and Pernod also declined to comment.
Ballantines, I can live without, but damn! I'm running out of things to drink!