None of the Mexicans I know drink much vodka, much less Absolut vodka. Not to the extent Americans do. Absolut might find out that there is such a thing as bad publicity. Bank of (South) America did.
Oh I agree, it’s so idiotic the only reason for it I can see is that their ad department is made up of mexican reconquista idiots who put their own ideology above what their company wants them to do. Why the company approved this garbage? Beyond me...
It wasn't directed at Mexicans, it was directed at the reactionary American right wing, and Absolut will get tons of free publicity by such gas bags as Hannity and Beck over this.