That's 90% of what Operation Chaos is about -- Rush getting some paypack for the media's "Rush is irrelevent" claim a few months back when McCain became the de facto nominee. Rush is throwing it back in the media's faces, punishing them and messing with their heads. I think his effect on primary voters is much smaller than what people are making of it. But that doesn't matter -- all he needs is the perception. He has now written himself into the history of the 2008 Democrat primaries as a significant player.
It also throws hypocrisy in the media’s faces when they try to run articles on Obamacan Republicans who are crossing over to vote for Obama.
IF they claim to be lifelong Republicans, polling officials are now suspicious of their TRUE loyalty to the Democrat platform.