below is by Brian Maloney from http://www.savewrko.com
An interim ratings trend for Boston was released today and though we don’t always cover them, this one is noteworthy because WRKO’s overall (listeners 12+) share dropped from a 4.3 to 4.0.
That caps a full year of declines, from 5.0 last spring to 4.0 today. The full quarterly ratings report will be released in about a month.
Apparently, as the numbers circulated through the building, there was chuckling in some quarters as to the unbelievably weak performance of both Finneran and the Fung Wah bus-riding, New Jersey hip hop promoter (Reese Hopkins). Word is the results were breathtakingly bad, perhaps lower than anything previously seen in Boston talk radio.
WTKK, by contrast, had a great month, rising from 3.2 to 3.6.