90%+ of Californian voters probably don't even know who Chris Cox is. Those who do mostly know he's been soft on illegal-immigration enforcement. This doesn't help McCain--or California, IMO.
good point. and if 90% of CA doesn’t know him, 90% of conservatives haven’t heard of him either.
On the other hand, you don’t want a conservative that is too well known such as Newt. You want someone who was properly vetted and re-elected in his own state.