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Spitzer scandal gets Virgin treatment
Marketing Magazine ^ | March 12, 2008

Posted on 03/12/2008 3:42:31 PM PDT by NoWayMcCain

Virgin Mobile moved quickly this week to produce an Eliot Spitzer print ad as part of its “You call the shots” campaign.

To promote its dedication to a more personalized approach to customer care, Virgin will run a full-page ad this week in Metro and 24 commuter dailies in Toronto featuring the now-former Governor Spitzer with a thought bubble above his head that reads: “I’m tired of being treated like a number.”

The ad copy reads: “At Virgin Mobile, you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether you’re #9 or #900, you’ll get hooked up with somebody who’ll finally treat you just how you want to be treated.”

On Monday, news broke that Spitzer had at least seven or eight liaisons over the last several years with prostitutes supplied by an international call girl ring. Spitzer was identified as “Client 9.”

Virgin began the new campaign last week with a full-page ad featuring Hillary Clinton and a thought bubble above her head that read “I wish my bill wasn’t so out of control.”

“We’re looking for this series of ads to be topical events that people are interested in,” said Nathan Rosenberg, chief marketing officer, Virgin Mobile. “[Spitzer] was on the front page of pretty much every Canadian newspaper [yesterday].”

Virgin is discussing plans to take the ad national with its media buying partner, Wills and Co. A Barack Obama ad, rolling out next week, will be the last in the political series, with Virgin moving on to other newsworthy people after that, said Rosenberg.

“We have the licence as a brand to do things that are more edgy, interesting and engaging than probably some of the other brands do,” said Rosenberg. “That’s why we feel like we really want to keep doing this.”


TOPICS: Business/Economy; Culture/Society
KEYWORDS: ads; client9; spitzer; spitzmas

1 posted on 03/12/2008 3:42:31 PM PDT by NoWayMcCain
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To: NoWayMcCain

By next week this will be old news.


2 posted on 03/12/2008 3:44:06 PM PDT by donna ("Women are not little men, and men are not big women.")
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To: NoWayMcCain

I love it.


3 posted on 03/12/2008 3:44:36 PM PDT by arthurus (And just why should he resign?)
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To: NoWayMcCain

So, does Kristin the brunette get free tickets now on Virgen?


4 posted on 03/12/2008 3:45:44 PM PDT by rovenstinez
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To: NoWayMcCain
Virgin began the new campaign last week with a full-page ad featuring Hillary Clinton and a thought bubble above her head that read “I wish my bill wasn’t so out of control.”

Hahahahaha.

5 posted on 03/12/2008 3:47:18 PM PDT by M203M4 (True Universal Suffrage: Pets of dead illegal-immigrant felons voting Democrat (twice))
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To: NoWayMcCain

Thats pretty sick, actually

This whole thing is disgusting, and profiting from it leaves me queasy. I don’ think it will get them much new business.

Maybe this will turn into a Leno joke soon, but the horror the poor wife and children must be experiencing right now leaves me to question this idea.


6 posted on 03/12/2008 3:54:49 PM PDT by Mr. K (Some days even my lucky rocketship underpants don't help)
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To: Mr. K

I agree...I was just thinking the same thing..all day long listening to the dirty details and getting pleasure from someone’s fall...it’s really unseemly and I’m not proud that I have been a part of it. And now all the people who will make money from it. Did you see the Fox report about all the T-shirts already out there about it? If there’s a buck to be made, ethics be damned...the dirty side of capitalism.


7 posted on 03/12/2008 4:21:31 PM PDT by Hildy (You know you're in love when you can't fall asleep cause reality is finally better than your dreams)
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To: Mr. K
" but the horror the poor wife and children must be experiencing right now leaves me to question this idea."

If I thought for one second that any of the Spitzers worried about what dad put the families of the people he "steamrollered" through then I'd feel bad for them. Otherwise it's just the intercourse you get for the intercourse you got.

8 posted on 03/12/2008 4:25:50 PM PDT by hometoroost (...the authority of a thousand is not worth the humble reasoning of a single individual. Galileo)
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To: NoWayMcCain
Get Your Eliot Spitzer Number Now! Limited Time Offer Only!

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

9 posted on 03/12/2008 4:28:02 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: NoWayMcCain

Well, that’s pretty funny.


10 posted on 03/12/2008 4:43:16 PM PDT by Malesherbes
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To: NoWayMcCain

Hysterical!


11 posted on 03/12/2008 4:49:36 PM PDT by NittanyLion
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To: NoWayMcCain

"Gotcha Eliot."

"Please tell my cellmate Butch to get his hand off my a**."

12 posted on 03/12/2008 5:30:25 PM PDT by Liz (I spent $60 million and got one lousy delegate. Rudy Giuliani)
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To: NoWayMcCain
Spreading a little spam across some of these threads including my shiny new tag line.

The sweet irony here is that the sinkmeister will suddenly realize that he's only famous for wanking in the sink after using a fat chick as a humidor, but the steamroller was getting some serious hardcore from a hot little thing. The ex-traitor-in-chief's gonna blow a gasket soon. heh, heh...

13 posted on 03/13/2008 1:54:54 AM PDT by Looking4Truth (sinkmeister wanks in sink while steamroller gets the hardcore freak action, who's your daddy bill?)
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