Indeed. From the article:
Critics of military recruiting tactics are suspicious of the trips, which Caetano said cost the Marines about $75,000 per 80-teacher session.
When you consider the astronomical cost of some of the modern ordnance or equipment these days, it seems that the ability to expose a school teacher, who in turn has the opportunity to influence hundreds of children per year and perhaps many thousands during the course of his or her career, to the truth about such an important thing that they would likely get completely wrong otherwise for under $1,000. per person..... that seems like a heck of a bargain to me.
I only have two criticisms of the program:
A)It’s limited to the Marines.
B)It’s limited to a specific urban area.
Of course, there is no way to measure the success of the program, so I don’t see it as taking off in any significant way. That would be a shame.