I remember just a few years ago colognes and perfumes were becoming passe because folks got tired of all the competing odors.
I think they are. I never wear them any more, and it surprises me when I smell it on someone else. At least here in Houston. Tell you though, when all the New Orleans people came over after Katrina (not so much the refurgees, regular people), I started smelling it on them and it smelled very foreign and weird.