Stop heating and cooling your church? It’s for the children.
It's just my opinion, but I think that it only begins with reducing energy spent heating and cooling churches and it will take off from there.
This wasn't about convincing the Southern Baptists that they needed to conserve energy, or even that they should take steps to reduce carbon dioxide in our atmosphere.
This campaign was a successful campaign directed at changing their beliefs from healthy scepticism to their full on acceptance and belief in nonsensical unproven theories, which theories are joined at the hip to leftist political intentions.