Does anyone have statistics on their advertising budget? In January, our supermarket shelves were stocked with Susan G. Komen advertisements on everything from Campbell's Soup to Betty Crocker and even local bakery manufacturers. That costs $$$ to have packaging redesigned for a limited time. It took me by surprise and left me wondering why those monies were not spent on the victims they purport to support.
I think the manufacturers of the products handle the publicity and the re-packing/labeling of the products. I am not an accountant, but I would guess that like other business costs those could be written off (along with the donation they make to Komen, or the American Heart Association—Go Red!).