I think IF McCain plays it right there can be a backlash against the media and dems for these stories. He has a good reputation at the moment, which they are trying to deconstruct, and he needs to do something similar to what Obama does when he deflects criticisms as his opponent playing the race card.
Who will offer the backlash? Conservatives already don’t trust the media and the left is probably applauding the attack. I say it’s a wash, but I hope McCain learns a lesson about the media from this.