That’s the real rub. In Mexico, Cinco de Mayo is not the biggest national holiday. Their equivalent to Fourth of July is in September, the 14th I believe. CdM celebrates a victory over the French where the Mexicans used cow carcasses as cover in gun battles. The Mexicans think CdM is big in the US because the beer companies don’t have a holiday around that time, so they boosted CdM.
Lots of conspiracy theories in Mexico.
If you’re down this way, I’ll buy you some Modelo Negro (Mohdelo Nehygrow) (that’s Black Model, a better beer than the Tecate).
Just a little spanish lingo thrown in there. Hope you enjoy.
Re Cinco de Mayo, that explanation seems quite valid particularly considering that the victory was quickly reversed.
When else can the Mexican breweries focus all of their marketing attentions on the USA without any competition from American or other companies? Sometimes, conspiracy theories have a kernel of truth behind them, particularly when large sums of money are involved :-)
Someone tell Tyson Meat then. They close their slaughter houses in Iowa on 5 May and work 4 July.
But St. Patty's Day? I would rather take off 18 March to recuperate from celebrating my Irish heritage.
In spite of the fact that I am soooo German I have this irresitaable urge to suddenly get up and march through France.
Is ‘Tres Eqquis’ still around? I never saw it marketed here in the USA and was told that the packaging was not up to US standards for our markets (not pasteurized..??). Not too sure about that, but I remember that it was a really tasty brew. Lime really brought out it’s character.