I don't understand, either. Niche marketing is an obvious concept, and there's money to be made by catering to any group that likes, or doesn't like, a particular business model.
I so agree.
There is a huge mall here with lots of shops. Part of its niche is potpourri. Because of this I cannot shop there. I tried once and within a few minutes I couldn’t breath so I shop somewhere else.
I sure don’t want them to ban something for me that others enjoy.